lean-analytics

Choose and audit startup metrics using Alistair Croll and Benjamin Yoskovitz's "Lean Analytics: Use Data to Build a Better Startup Faster". Use when the user mentions "what metrics should we track", "KPIs", "north star metric", "One Metric That Matters", "OMTM", "vanity metrics", "analytics dashboard", "DAU/MAU", "churn benchmark", or "measure product-market fit". Also trigger when choosing metrics for a startup or feature, auditing dashboards for vanity metrics, setting metric targets and baselines, or instrumenting a product by business model and stage. Covers good-vs-vanity metrics, the One Metric That Matters, metrics by business model, the five startup stages, and benchmarks with lines in the sand. For the build-measure-learn loop itself, see lean-startup. For fixing activation and retention, see improve-retention.