monetizing-innovation

Design products and pricing around validated willingness to pay using Madhavan Ramanujam & Georg Tacke's "Monetizing Innovation". Use when the user mentions "pricing", "how much should we charge", "willingness to pay", "pricing page", "pricing tiers", "packaging", "freemium vs free trial", "monetization model", "price increase", or "good-better-best". Also trigger when designing or auditing pricing and packaging for a product, validating willingness to pay before building, segmenting customers by value, or choosing between subscription, usage-based, and freemium models. Covers price-before-product, willingness-to-pay conversations, the four monetization failure types (feature shock, minivation, hidden gem, undead), leader/filler/killer packaging, and behavioral pricing. For offer and guarantee design, see hundred-million-offers. For discovering what customers value, see jobs-to-be-done.