viral-hooks

Write and critique viral hooks for short-form video: the opening 1 to 3 seconds that decide whether anything else gets seen. Use this when you need a batch of hook ideas for a video, want to make a weak opening line stronger, are picking which hook archetype fits an idea, or want a critique of a draft hook against proven patterns. Covers the three-layer hook (visual, verbal, on-screen text), the named-creator frameworks (Kallaway, MrBeast, Hormozi, Brunson, Koe, Welsh, Bush, Galloway), scroll-stopping hook tactics, and the anti-patterns that tank first-three-seconds retention. Works across TikTok, Reels, and Shorts. Pattern-based guidance that improves the odds. It does not guarantee virality.